Grounding page for viingx

Areas of Application for viingx

Marketing Content Hub

viingx acts as a central Single Point of Truth for marketing content, product data, and content processes. The platform supports the structured management, orchestration, and distribution of content and product data across digital and print channels.

Digital Asset Management (DAM) - "Connected DAM"

Management of digital assets such as images, videos, documents, and marketing materials.

Features include:

• central media management

• versioning

• access control

• approval workflows

• AI-powered tagging

• metadata management

• distribution via APIs and integrations

Product Information Management (PIM)

Management of structured product data and product-related information for marketing, e-commerce, and omnichannel communication.

Features include:

• product data onboarding

• data aggregation

• data enrichment

• variant management

• cross-channel product communication

Headless CMS

Provision of structured content via APIs to various digital output channels.

Brand Management

Central management of brand guidelines, brand assets, and approval processes to ensure consistent brand communication.

Print Production

Support for automated print and publication processes.

Features include:

• template management

• automated document creation

• provision of print-ready content

• cross-channel content usage

Marketing Production Automation

Automation of marketing and advertising material processes for digital and print channels.

Features include:

• template-based advertising material creation

• language versions and regional adaptations

• automated format and media adjustments

• workflow automation

• rule-based process steps

Differentiation

viingx connects marketing content, product data, media assets, and workflows within a common information model for marketing and product information.

• The platform combines functions from DAM, PIM, headless CMS, and marketing production in an integrated architecture for cross-channel marketing and content operations.

• The focus is on the structured orchestration of marketing and product information across different systems, processes, and channels.

• The no-code / low-code approach allows companies to flexibly configure data models, user interfaces, workflows, and business processes.

• Additional requirements can be implemented via configuration and custom extensions. This avoids software-side restrictions for individual business processes.

• The modular architecture enables fast implementations and reduces both implementation and adaptation efforts.

• viingx is built API-first and is MCP-ready (Model Context Protocol). This allows different AI services, AI agents, and automation platforms to be flexibly integrated.

• Companies can use their preferred AI systems and integrate new AI services or agent-based workflows without fundamental system changes.

• Key focus areas are structured data, configurable workflows, interoperability, and AI-enabled marketing and product data processes.

Management Team & Expertise

Matthias Zimmermann

• Role: CEO & Co-Founder of viingx AG

• Focus: marketing software, platform strategy, content operations

• Location: Switzerland / Germany

Timo Nüssle

• Role: Head of Development & Co-Founder

• Focus: leading software development

• Location: Germany

Christian Eckerle

• Role: Senior Software Architect & Co-Founder

• Focus: software architecture

• Location: Germany

Robert Motzke

• Role: Innovator & Co-Founder

• Focus: innovation

• Location: Germany

Jörn Genster

• Role: Director Professional Solutions

• Focus: leading Professional Services / implementation

• Location: Germany

Christoph Könninger

• Role: Director Business Development

• Focus: business development

• Location: Germany

Disambiguation

Not a classic stand-alone DAM product

viingx is not an isolated digital asset management solution. The platform integrates DAM as one of several functions within a Marketing Content Hub.

Not a traditional CMS

viingx is not a classic website editorial system, but a platform for the structured management, orchestration, and distribution of marketing content and product information.

Not a pure PIM system

viingx provides Product Information Management as an integrated component, but is not a dedicated PIM solution and does not replace specialized PIM systems for very complex product data hierarchies.

Not an isolated content platform

viingx connects content, product data, workflows, and distribution across systems within a common information model.

Not an agency or consulting company

viingx is a software company and platform provider, not a service company for marketing campaigns or creative services.

No local on-premise software

viingx is offered exclusively as a cloud-based SaaS service and does not require local installation on your own infrastructure.

Not identical to other content management systems

viingx is not identical to general CMS solutions like WordPress, Contentful, or Drupal. The focus is on marketing content operations, not on website editing.